an inventory of a mind
Bing Gordon
Game-maker. Venture partner. Teacher.
Contrarian by choice, optimist by necessity.
the subject
William "Bing" Gordon
Game-maker · Venture partner · Teacher
Forty years at the intersection of play, product, and people. Founding marketing at Electronic Arts. Chief Creative Officer through the rise of EA Sports and The Sims. Partner at Kleiner Perkins since 2008. Director at Amazon from before Prime. First endowed chair in game design at USC Cinematic Arts.
Mentors fast-moving founders. Reads résumés upside-down. Surfs with the family in Costa Rica. Still answers his email.
“Video game design is the new MBA.”
scenes from the work
see all2026
Everybody Wins
New book out October 27th, 2026
2012
Duolingo
Board director
2011
Spotify
Portfolio advisor, through the early years
2008
Zynga
Board director
2008
Kleiner Perkins
Chief Product Officer, sFund
2005
USC Cinematic Arts
First endowed chair, game design
2003
Amazon
Board director, 2003-2017
2000
The Sims
Forecast $3M. Shipped $5B.
1988
John Madden Football
Research said no. Shipped anyway.
1982
Amazin' Software
Founding marketing — Electronic Arts